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FundRaising.Com Changes Focus To Become Internet Portal
Cedarburg, Wis., March 16, 2000
FundRaising.Com is launching a new business model to combine the low-overhead costs and reach of an Internet company with the personal touch of a Mom-and-Pop store. The change in focus is prompted by FundRaising.Com’s goal to become the premier Internet portal for the $2 billion product fundraising market.
"People are discovering that the product fundraising industry is big business, and FundRaising.Com has a long history in this successful industry," said Dick Raddatz, founder and CEO of FundRaising.Com. "Our new business strategy, which relies heavily on advanced technology while capturing the best of our previous experience, will allow our company to serve as a catalyst for change and growth across the industry."
FundRaising.Com operates more efficiently, profitably and personally than its competitors by focusing on tele-sales, generated through a combination of direct marketing and Internet traffic to its web site, www.fundraising.Com. FundRaising.Com’s domain name, which was registered in 1995, drives a substantial amount of targeted traffic to the site and is an easy point of entry and source of information for the fundraising industry.
The strategy of FundRaising.Com’s Internet portal combined with a customer call center gives consumers the time and cost-saving efficiency of the Web with the personal touch of a dedicated staff of trained fundraising consultants. By avoiding the middleman sales agent, who usually charges 10-15% for his services, FundRaising.Com allows customers to make greater profits - up to 86 percent for some types of fundraisers.
"Because the CEO, myself and all the fundraising consultants are moms and dads, we know the needs of our customer base," says Judy Raddatz, President of FundRaising.Com. "Not only have we been in the fundraising business for more than 25 years, but we’ve helped our children sell the candy bars for little league and the wrapping paper for the band trips. We know what works and what doesn’t and how to make life easier for the overstressed, overstretched parent."
In addition to fundraising products, FundRaising.Com offers customized fundraising advice, depending on the size of the event and the customer’s level of fundraising expertise. For the novice fundraiser, it offers a Fundraising 101 course to get him/her up to speed. In addition, the site suggests strategic tips and products to make each drive a success. FundRaising.Com is currently developing an online newsletter of fundraising wisdom and stories, as well as planning calendars to keep events on track.
Calculating low-cost infrastructure and high margins, the Company conservatively projects achieving a 5 percent share of the product fundraising industry by 2004. Recently, FundRaising.Com has increased its product offerings to include 20 different products and soon plans to expand into the $174 billion charitable fundraising market.
About FundRaising.Com
Established in 1991, FundRaising.Com is a growing, successful supplier of fundraising products and programs to the $2 billion U.S. fundraising market. Headquartered in Cedarburg, Wisconsin, FundRaising.Com is a private, family-owned business that markets to thousands of independent non-profit organizations. Through the Internet and trained fundraising consultants, the company provides high quality customer service and efficient marketing and distribution.
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