We've all heard the old adage 'less is more' countless times, but so few of us choose to follow this advice when it comes time to fundraise.
Your cause is extremely important to you and you want it to matter just as much to everyone else, but the truth is this: People are busy and have a multitude of things already vying for their immediate attention.
In this day and age where 140-character tweets are king, it's clear that people respond to short, information-rich messaging.
Our advice? Get to the point.
What have we left out? Share what's worked for you by commenting below.